General Motors (GM) is stepping into a new chapter by appointing Barak Turovsky as its first-ever Chief AI Officer. This important move shows GM’s dedication to integrating artificial intelligence into its core operations and future products. Turovsky now has the exciting challenge of shaping GM’s AI vision from the ground up.
Building a Strong AI Foundation at GM
With over 25 years of experience in AI, including Generative AI, Large Language Models, and Computer Vision, Turovsky is well-suited for this role. Having held leadership roles at major companies like Google and Cisco, he brings a wealth of knowledge to develop GM’s AI infrastructure.
At Google, Turovsky worked on AI for languages, gaining crucial experience in scaling technology for large user groups. This is especially relevant as GM integrates AI into its customer-facing technologies and in-car experiences. His knack for making complex AI concepts accessible will be key in his role.
His experience at Cisco, where he focused on advanced AI technologies, adds to his solid technical background. With a good mix of technical and business skills, Turovsky is poised to effectively drive GM’s AI strategy.
Charting the Future of AI at GM
As GM’s inaugural Chief AI Officer, Turovsky’s main task will be to create and implement a comprehensive AI strategy that aligns with GM’s long-term goals. This involves identifying key areas where AI can spark innovation and boost efficiency, and developing a clear plan for integrating AI throughout the company.
One priority will be autonomous driving. He will be crucial in speeding up the development of GM’s self-driving technology, enhancing algorithms, improving safety, and ensuring reliability across all autonomous projects.
Electric vehicles (EVs) will also be a major focus. Turovsky will work on using AI to enhance EV performance, manage batteries better, and personalize the overall driving experience. This includes optimizing charging schedules and providing instant feedback on energy use.
Beyond product development, Turovsky aims to leverage AI to improve GM’s operations. This could mean optimizing the supply chain, enhancing quality control, and streamlining manufacturing processes. By embracing AI-driven solutions, GM aims to cut costs, boost productivity, and stay competitive.
Creating an AI-Driven Culture
In his role as Chief AI Officer, Turovsky will be key in fostering an AI-focused culture at GM. This includes encouraging teamwork across departments, sharing knowledge, and making sure AI is part of every aspect of the company’s operations.
He has already indicated his intention to build a strong team of AI experts. As he stated in his LinkedIn post, “It’s an incredible time to be part of GM’s transformative journey, and I’m eager to contribute to the company’s innovation in applying AI to automotive technology.” He also added, “As we embark on this journey, I’ll also be building a talented team of AI experts.” This indicates a commitment to investing in talent and resources to support GM’s AI initiatives. By building a capable team, GM can ensure that it has the necessary expertise to develop and deploy cutting-edge AI solutions. He will have the opportunity to set the standard for the AI teams at GM.
Setting a New Standard for AI in Automotive
As the first person in this role, Turovsky has a unique chance to shape the future of AI at GM and set benchmarks for AI adoption in the automotive industry. By concentrating on innovation, efficiency, and enhancing customer experiences, Turovsky will play an essential role in driving GM’s transformation.
