Author: Kasi Rajeev Oduri

Rajeev is an accomplished AI and data science leader with over a decade of experience driving innovation in marketing analytics and media measurement for three Fortune 500 companies in USA. Currently leading growth-focused initiatives for a top 10 ranked retail media business in USA, he oversees ad product testing, machine learning-driven audience targeting, lifetime value measurement, and clean room technology innovation. Rajeev’s contributions have also shaped standards in retail media measurement through his work with the Interactive Advertising Bureau (IAB). His previous achievements include integrating randomized control trials with machine learning uplift models, earning his enterprise the ANA Genius Award for Marketing Analytics Excellence.

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